Golf company give helping hand on the green

Aug 27 2008 by andrew Davies, Rhyl Visitor

A TECHNOLOGY company has gone a fairway to helping some of the world’s top stars play better golf.

As fans across Wales gear up for the Ryder Cup in Newport in 2010, St Asaph technology company DMC is already making huge strides with CaddyAid.

Since its inception in November 2007, DMC has already been valued in excess of £1million and taken orders for CaddyAid from a number of major sporting retailers. The company’s meteoric rise has continued with Europe’s elite golfing stars, with Lee Westwood, Darren Clarke and Sergio Garcia also picking up the product on tour.Š

David Morris, Managing Director of DMC, said: “The response we have had this year to CaddyAid has been unprecedented, and to now take this device across the other side of the globe to America for the Ryder Cup, is a huge step in our development.”

CaddyAid’s mapping concept led to huge success with the world’s elite golfers at last month’s Open Championship at Royal Birkdale, with DMC producing over 130 photographic distance guides to the caddies and their players through the practice rounds, and distributing around 60,000 paper-based booklets to spectators.

Using military specification airborne reconnaissance cameras worth over £1million, DMC has been able to produce flyover colour photographs of every 18-hole golf course in the UK, which allows players to download a true detailed GPS analysis of every hole to a PDA.

Due to CaddyAids’ success at The Open Championship, some of the world’s best golfers and their caddies have called for a flyover of the course in Valhalla, USA, for this year’s Ryder Cup.

The software development has taken place at their offices in Technium Optic in St Asaph in Denbighshire, an incubation centre funded by the Assembly Government.

For more information on CaddyAid or the Fairway Flyover, visit www.caddyaid.com or www.dmc-golf.com. Alternatively, call 01745 334937.

andy.davies