YourVoice

Jun 4 2008 by Martin Williams, Vale Advertiser

“TODAY sees the launch of our new publication – Your Vale.

Covering Denbigh, Ruthin, Llangollen, Corwen and the surrounding area, the revamped newspaper complements a sparkling, slick website, entitled www.yourvale.co.uk.

The world is moving at a frightening pace, and we need to keep up with what the readers want.

Well, ‘keep up’ is the wrong turn of phrase. We need to be leading the way when it comes to our digital and print content.

In my opinion there is no doubt that we do.

Your Vale’s former guise – The Vale Advertiser – was struggling.

It was a great newspaper with a proud history, yet there was a definite need for a fresh approach. It was vital.

This wasn’t an easy decision for our bosses at Trinity Mirror, as we know how much the Vale meant to thousands of readers, but as I said before, we need to move with the times.

The paper meant a lot to me personally, and still does. It was my first full-time position as a trainee reporter, on the High Street opposite the Vaults pub.

They were great times and I’ll never forget them.

The Vale of Clwyd is still hugely important to all of us, which is why we have given you this dynamic new product.

Combining snappy stories with hard-hitting exclusives and links to the new website, Your Vale is a breath of fresh air.

And yourvale.co.uk is packed with photo galleries, campaign platforms, sports, letters, blogs, a message board, and, of course, news articles.

Take this week for example.

There is full coverage of the Urdd Eisteddfod, together with videos and an online gallery.

We hope you enjoy it.”

Read more from news editor MARTIN WILLIAMS in our Day to Day blog at www.yourvale.co.uk.